SWF Site Design
Superior Window Fashions is a company based out of Arizona that sells and installs interior window treatments such as blinds, shutters, and shades.
Task
I was asked to completely redesign their site. Their current one was a template that Hunter Douglas provides for their distributors in which the Hunter Douglas branding and logos were prominent. They wanted to establish their own brand and more accurately showcase the services they offer. Unlike many of their competitors who use subcontractors, Superior Window Fashions perform their own installs with licensed technicians. They also wanted users to know that their catalog was extensive outside of Hunter Douglas. I created a unique look that’s elegant and high end, to further convey that they provide quality work and appeal to an affluent demographic.