CG Produce Site Design
Continental Green Produce is a company that started growing avocados in San Antonio in 1962 and has since expanded to farming acres of Haas avocados in Mexico. They have crafted special processes to deliver fresh high quality avocado based products for resale across North America. CG Produce wanted a website to help increase awareness of their products (guacamole and avocado pulp) for resale. The first priority was attracting new wholesale distributors and working with companies to develop their own private label products.
Task
I was to photograph samples of their wholesale and white label products for the website. I bought additional props and conducted a 2 day shoot, processed, and edited the photos. I designed and built the site on Shopify to accommodate CG Produce’s future desire to sell their own retail products. The initial launch included the capability to sign up to become distributors or private labelers.