Women’s Weekend Getaway
The Women’s Weekend Getaway is an inviting 2-day experience which occurs every 2 years in different locations around Texas. This event is to be a relaxing opportunity for women to step out of life at home and work for just a bit and reconnect with themselves and connect with other women. It’s a space where they feel comfortable to be themselves, share stories, and participate in meaningful activities.
Task
I was asked to create branding assets to convey the getaway experience and design the theme and promotional materials for 2022. We selected the name Women’s Weekend Getaway together. We felt that the term retreat was overused and conference was too formal. This event shouldn’t feel like a conference. I researched colors and sketched multiple logo ideas based on themes revolving around women and getaways/vacations and went forward with most promising options. Navigation won the day because it suggests travel, while not tying the event to a particular destination. After I finalized the colors and logo design, I focused on promotional materials and as the getaway drew closer I created assets to be distributed at the event, such as handouts, stickers, bags, journals, shirts etc.